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CORE is a fast and an intuitive service for a joyful relocation experience within the United States
The project goal is to create a blue ocean opportunity in the existing housing market to identify the pain points of the relocators by using Design Thinking methods.
My key role
Mar 2019 - May 2019
To identify the blue ocean opportunity in the housing market, and to understand the users behaviors and their pain points while relocating from one place to another within the United States.
How might we use design thinking to enhance the experience of relocation by encouraging collaboration in relocator social circle?
- User Research
- Market Research
- User & Business Goals
- Personas defined
- Actionable insights
- Product Strategy
- User Scenarios
- User Test
CORE is a collaborative community for relocator and their social circle which provides emotional connection in the process of relocation, while building up their social circle.
40 M relocate
Every year 40 M people relocate within the United States
25% due to various reasons
People relocate for various reasons, like for better employment opportunities, better housing and community, climate changes, high tax rates
Research and Synthesis Methods
Analysis & Synthesis
To better understand the industry rivalry for the Relocation in Housing, the initial discovery started with the competitor analysis, designing surveys for two user groups like relocators and the social circle, and in-depth interviews were conducted for four different user groups like relocators, moving service providers, social network and housing providers.
170 + Users in Research & Testing
Survey and Interview insights
move without any moving services
of participants are willing to spend less than $300 for relocation
of participants have helped others relocate
of participants think helping others to move is a good chance to strengthen relationship
Inspiring for users
Uninspiring for users
Most of the Millennials prefered self driving but taking help for packing either from friends or buying packing boxes to pack things.
Most of the Gen X prefered using moving service provider services to pack and move things from one place to other.
Around 45% users they believed in keeping in contact with existing friends and family, but they were also interested in making new connections.
Around 65% of the users were frustrated with the packing and unpacking of things while moving
- Lot of back and forth with the housing providers, moving service providers to relocate
- No direct engagement with new community
- Limited Time
- Limited Money
Market Analysis Insights
We began by using contextual design inquiry to research existing Markets and Social Systems in leading markets. We then began to identify network leaders in areas with obvious gaps and opportunities. We conducted broad market analysis to begin identifying trends in the culture and society. We used various modeling such as mind maps, 2x2 analysis, also known as axis charting, to map quantity versus quality and identify existing trends and gaps in markets. We ended the research for this part by using segment matrices to capture competitor information.
To define the scope of the project the next stage was to analyze the data, define user segmentation and build the personas. Also, comparing it with the industry analysis.
"Recently they have moved and they prioritized for a better community and neighborhood to be able to be safe for their children"
"Excited, nervous to come to the new city where I've never seen my new apartment”
"Relocation makes me lose contact with some neighbors and most of time, people are busy, I don't want to bother them"
"Moving my stuff was a big part but not as much as getting here"