CO3 : MOBILE CO-WORKING
User Experience for a mobile co-workers
BACKGROUND
This project is about the ethnographic research being conducted to strategize and create the ideal customized user experience in a co-working space by developing desired design prototypes and solutions using storytelling from the insights of the research. This research contains key findings and synthesized insights on the concept of 'Co-working'. It is important to explore the experience of co-working in our world, how it has evolved, how designers can approach it to come up with new solutions.
Project Timeline
10 Weeks (January 2019-March 2019)
My key role
Project management, User Research, Conceptualization, Strategy and Visual Storytelling
DESIGN QUESTION
How might we use design thinking methods to create a strategy for the ideal shared co-working, collaborating and community environments?
SECONDARY RESEARCH
We conducted secondary research using tools like popular media scanning, publications research and online surveys, and also created a mind-map of different subject areas of co-working.
Mind map for co-working spaces
PRIMARY RESEARCH
We conducted started the primary research by conducting cultural probe, in-depth interviews, and surveys to gain understanding of people’s unarticulated and unmet needs.
User Observation Database
User quotes and insights from the surveys, participatory cultural probes and in-depth interviews:
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"My job is like a moving city and I love it"
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"My office would be better with more hot men"
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"Sometime people in the space are just damn too loud"
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"Moving my stuff was a big part but not as much as getting here"
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It would be amazing if I clone myself, since I know what I do at
work while others just screw it up"
ANALYSIS AND SYNTHESIS
From the data collected from secondary and primary data, the qualitative and quantitative data collected from various user groups. These insights were noted on:
Affinity Mapping:
Yellow Post- It - Direct voice user
Blue Post - It - Clustered user stories
Ideation - Themes from Blue post it cluster
DESIGN CRITERIA
The patterns and clusters we got in terms of blues were in the voices of the users, but we categorized into themes and defined it according to the frequency of the blues and that made us to design those keeping in our minds.
3 C
Co-working
Communication
Collaboration
Accessibility of technology and their pros and cons
Multi-
background communication
Storage and furniture customization
Fun program and networking
(workshops)
Noise and
quiet
Open and flexible work environment
Balance of
public and private
Distraction
vs.
Productivity
Accessible working
location
Successful working environment
Foster conversation
Group
discussion and meeting
Cross generational issue
Food and
drink
Solo
working alone
together
Balance
of
individuality
Social
interaction working
Accessible working environment
People
for
people
IDEATION
We developed sketches from the developed design criteria to build the solution for the users.
THE SOLUTION
The key insights of the framework describes the uncovered needs of the customers. Our research led us to the opportunity of creating a business that engages and provides solutions for customer needs.
BUSINESS MODEL GENERATION
Using our key data points from the primary and secondary research we strategize a business plan for the solution that would be the ultimate solution for our users to be used.
FINAL OUTCOME
We then created the wireframes to get a structure of every page and of the entire product.
REFLECTIONS
When interviewing keep the preconceived notions aside and research with a fresh mind!