TAAL

A co-creative toolkit for Human Resources used by Multi-generations in a corporate culture

DESIGN QUESTION

How might we use Design Management methods to improve collaboration across generations to foster a better corporate global culture?

OVERVIEW

For the first time in history, there will be four generations working together in the same workforce, often in the same workplace. The challenge is to improve collaboration across generations to foster a better corporate global culture and enable their working experience to be seamless.The project kick-started with a thorough market analysis to find an opportunity space for a new innovations. This is followed by identifying the user groups, conducting ethnographic research, analyzing the data, defining the user needs, competitor research, prototyping the user experience, brand development and finally creating a business strategy.

Project Timeline

10 Weeks (Sept 2019-Dec 2019)

My key role

User research, Interaction, Visual Design, Strategy and Planning

PROCESS

The process used for project is the double diamond process. This means diverging from a problem to converging then again diverging to the solutions and then delivering final end product.

KNOW CONTEXT

Secondary research involves the summary, collation and/or synthesis of existing research. It will help me support the primary research and it’s analysis for my project study. There are different methods used and applied to support the research topic with the information. The methods which will support my research base are following:

1. Pestel about workplace analysis for broader US
2. Cultural trends assessment matrix
3. Working style change matrix
4. Existing case studies

KNOW PEOPLE

Primary research involves the generation of data using different methodologies right from conducting thorough research to the analysis of it.
There are different methods used and applied to support the research topic with the information. The methods which will support my research base are following:

1. Stakeholder interviews
2. Subject matter expert interviews
3. Understanding people workshop/ mini probe / facilitation workshop