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Hello, I'm Maitreyee!
I design complex consumer experiences that feel simple.
Combining product strategy, systems thinking, research, experimentation, and interaction design.
7+ years · Mobile + Web · Growth and Monetization · Design Systems · AI-assisted workflows
SmugMug · iOS · Zero-to-one experiment
Designing SmugMug's first iOS Personal Plan
A mobile-first subscription experiment -Reshaping a photographer's tool for everyday photo keepers focused on storage, sharing, and privacy.
17%
trial-to-paid, month one
11 → 2
onboarding questions
SmugMug · Monetization · Sole designer
Designing scalable collaboration for photography teams
Reimagining one shared password access into a clearer system for collaborators, permissions, and team management.
1.2k+
accounts adopted
$150k+
ARR
UX/UI Design, UX Research, User Testing
GiveShop
Pioneering UX Design for a social giving platform for donors & volunteers
UX Research, User Testing, UI Design
Vecteezy Editor
Making design accessible for non-professionals to customize images & vectors by spearheading UX Research
UX/UI Design, UX Research
CORE
Enhancing the experience of relocation by encouraging collaboration between relocators & helpers
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