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Hello, I'm Maitreyee!
I design complex consumer experiences that feel simple.
Combining product strategy, systems thinking, research, experimentation, and interaction design.
7+ years · Mobile + Web · Growth and Monetization · Design Systems · AI-assisted workflows
SmugMug · Monetization · Sole designer
Designing scalable collaboration for photography teams
Reimagining one shared password access into a clearer system for collaborators, permissions, and team management.
1.2k+
accounts adopted
$150k+
ARR
SmugMug · iOS · Zero-to-one experiment
Designing SmugMug's first iOS Personal Plan
A mobile-first subscription experiment, reshaping a photographer’s tool for everyday photo keepers, focused on storage, sharing, and privacy.
17%
trial-to-paid, month one
11 → 2
onboarding questions
Startup · Web + Mobile · Product Designer
Designing a two-sided giving platform for donors and volunteers
Restructuring a feature-dense platform so people could find a cause and act on it in fewer clicks.
60%
conversion after iteration
7.5/10
average satisfaction score
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